MyMotorMate — Privacy Notice

Last updated: 2 November 2026

1. Introduction

Welcome to MyMotorMate.

We respect your privacy and are committed to protecting your personal information.

This Privacy Notice explains how we collect, use, store, share and protect personal data when you visit our website, register an account, advertise a vehicle, contact a seller or purchase advertising services.

It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This notice applies to visitors, buyers, private sellers and professional motor traders using MyMotorMate.

2. Who We Are

MyMotorMate operates an online vehicle advertising marketplace connecting buyers with private sellers and professional motor traders throughout the United Kingdom.

For the personal information described in this notice, the operator of MyMotorMate is generally the data controller.

Trading name: MyMotorMate

Legal entity: [Insert registered company name or current legal operator]

Company registration number: [Insert if applicable]

Registered business address: [Insert address]

Website: https://mymotormate.co.uk

Privacy enquiries: admin@mymotormate.co.uk

We determine how and why personal information is processed in connection with the operation of our marketplace.

Independent sellers and motor traders may have their own separate data protection responsibilities when they receive enquiries or handle customer information.

3. Information We Collect

Depending on how you use MyMotorMate, we may collect the following categories of personal information.

Account information

Full name.
Email address.
Telephone number.
Account authentication details.
Account type and preferences.
Account creation and activity dates.

Passwords are managed through our authentication systems and should be stored using appropriate cryptographic protection.

Vehicle advertisement information

Vehicle registration number.
Vehicle make and model.
Mileage and vehicle specifications.
Vehicle description.
Vehicle photographs.
Asking price.
Vehicle location or postcode.
Advertisement history and status.

Vehicle registration numbers and associated information may constitute personal data where they can identify an individual.

Motor trader information

Where you register as a professional motor trader, we may collect:

Business or trading name.
Legal company name.
Companies House registration number.
Business address.
Business contact information.
Authorised account contact details.
Business verification status.
Subscription and billing information.

Communications

We may process messages, enquiries, support requests, complaints and reports submitted through the platform.

This can include communications between buyers and sellers where our messaging service is used.

Payment information

When purchasing Spotlight advertising or trader subscriptions, we may process:

Payment transaction references.
Purchase amounts.
Subscription plan.
Billing status.
Payment dates.
Invoice details.
Refund and cancellation records.

Payments may be processed by Stripe.

We do not need to store complete payment card numbers or card security codes on MyMotorMate's own servers.

Technical and usage information

We may collect:

IP addresses.
Browser and device information.
Pages visited.
Advertisement views.
Search activity.
Login and security events.
Cookie identifiers.
Approximate location derived from postcode or technical information.

We may use this information to operate, secure and improve the marketplace.

4. How We Use Your Information

We process personal information for the following purposes.

PurposeLawful basisCreating and managing user accountsPerformance of a contractPublishing and managing vehicle advertisementsPerformance of a contractProviding messaging and seller contact functionsPerformance of a contract or legitimate interests, depending on the interactionProcessing subscriptions and Spotlight purchasesPerformance of a contractMaintaining accounting and tax recordsLegal obligationChecking trader business informationLegitimate interests in preventing misrepresentation and protecting the marketplaceDetecting fraud and securing accountsLegitimate interests or legal obligation where applicableResponding to complaints and support enquiriesContractual necessity or legitimate interestsMeasuring advertisement performanceLegitimate interests, subject to applicable cookie and privacy requirementsSending optional promotional marketingConsent or another lawful basis where permitted by marketing law

Where we rely on legitimate interests, these include maintaining a secure marketplace, reducing fraudulent advertisements, supporting genuine buyer and seller interactions, and improving the performance and reliability of our services.

We assess these interests against individuals' rights and reasonable expectations.

5. Companies House Verification

Motor traders may be asked to provide their company registration number.

We may use the Companies House API to retrieve publicly available information, including:

Registered company name.
Company number.
Company status.
Registered office address.

This information may be compared against details supplied during trader registration.

We use this process to assist with business verification, identify inconsistencies and reduce fraudulent trader registrations.

Companies House information is obtained from publicly available official records.

A successful Companies House check does not guarantee that a business or individual is trustworthy.

Where a check identifies discrepancies, further information or manual review may be required.

6. Telephone Verification

MyMotorMate may use SMS verification to confirm that a user controls the mobile telephone number supplied during registration.

Verification information may include the telephone number, verification attempts, timestamps and verification status.

An authorised SMS delivery provider may process the number to deliver verification messages.

Telephone verification does not constitute independent identity verification.

7. Public Advertisements and Seller Contact

When you publish a vehicle advertisement, certain information will be publicly accessible.

This may include:

Vehicle information and photographs.
Asking price.
General vehicle location.
Seller or business display name.
Trader profile information.
Contact options made available through the platform.

We aim to avoid displaying private residential addresses or full private seller postcodes unnecessarily.

If you contact a seller, information you submit may be shared with that seller so they can respond.

Sellers receiving personal information must use it lawfully and only for appropriate purposes.

8. Listing Analytics

MyMotorMate may collect information about advertisement performance.

This can include:

Number of advert views.
Dates of visits.
Number of enquiries.
Saved advertisement activity.
Spotlight impressions and clicks.

Aggregated performance information may be displayed to the seller in their dashboard.

We may use reasonable measures to reduce automated traffic and duplicate counting.

Where analytics involve cookies or similar technologies that require consent, we will request that consent before using them.

9. Cookies and Similar Technologies

MyMotorMate may use cookies and similar technologies to operate its website.

These may include:

Essential cookies: Required for authentication, account security, session management and other necessary functions.

Analytics cookies: Used to understand website usage and improve performance, where enabled.

Preference cookies: Used to remember user settings where applicable.

Non-essential cookies will be subject to applicable consent requirements.

Further information will be provided in our Cookie Policy and cookie preference controls.

10. Marketing Communications

We may send service-related messages concerning:

Account security.
Verification.
Subscription payments.
Listing status.
Important changes to our services.
Enquiries and account activity.

These messages are distinct from optional marketing.

Where we send promotional emails or messages, we will comply with applicable UK marketing and privacy laws.

Users may withdraw marketing consent or unsubscribe from promotional communications using the available controls.

Unsubscribing from marketing will not prevent necessary account or service notifications.

11. Who We Share Information With

We may share personal information with organisations providing services necessary to operate MyMotorMate.

Depending on the services in use, these may include:

Stripe: Payment and subscription processing.
Supabase: Database, authentication and associated infrastructure.
Vercel: Website hosting and application infrastructure.
SMS service providers: Telephone verification.
Email delivery providers: Account and transactional communications.
Companies House: Company information lookup requests.
Analytics and security providers: Where implemented and lawfully configured.

We may also disclose information to regulators, law enforcement authorities, courts or other parties where required or permitted by law.

We do not sell users' personal information to third-party data brokers.

We do not provide personal information to unrelated advertisers for their independent marketing without an appropriate lawful basis and required transparency.

12. International Data Transfers

Some of our technology and service providers may process or access personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism is in place where required.

This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses, or another lawful safeguard.

Details of relevant safeguards can be requested using our privacy contact information.

13. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including contractual, legal, accounting, security and dispute-resolution requirements.

Our retention decisions take account of:

Whether an account remains active.
Whether an advertisement is active or expired.
Whether transaction records must be retained for legal or tax purposes.
Whether information is required to investigate fraud, complaints or disputes.
Whether the user has requested deletion.
The sensitivity and volume of the information.

Financial and accounting records may need to be retained for statutory periods, commonly up to six years or longer where applicable.

Account, message, listing and technical records will be retained in accordance with our documented retention schedule.

Where deletion is appropriate, information will be deleted or anonymised, subject to lawful retention requirements and backup processes.

14. How We Protect Your Information

We use appropriate technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, loss and misuse.

These may include:

Secure authentication.
Encrypted connections.
Access controls.
Restricted administrative permissions.
Database security policies.
Monitoring of suspicious activity.
Secure payment processing.
Appropriate backup and recovery procedures.

No online service can guarantee absolute security.

Users should protect their passwords and notify us if they suspect unauthorised account access.

15. Your Data Protection Rights

Depending on the circumstances and lawful basis for processing, you may have the right to:

Access: Request a copy of your personal information.
Rectification: Request correction of inaccurate information.
Erasure: Request deletion of information in certain circumstances.
Restriction: Request that certain processing is restricted.
Data portability: Receive eligible information in a portable format.
Objection: Object to certain processing, including processing based on legitimate interests.
Withdraw consent: Withdraw consent where processing relies on it.

You have the right to object to the use of your personal data for direct marketing at any time.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact:

admin@mymotormate.co.uk

We may request reasonable information to verify your identity before responding.

We will respond within the time limits required by applicable data protection law.

16. Account Deletion

Users may request deletion of their MyMotorMate account and associated personal information.

Following a valid request, we will remove or anonymise information where appropriate.

Certain information may need to be retained for legal obligations, fraud prevention, accounting or the establishment, exercise or defence of legal claims.

Account deletion does not automatically remove information lawfully retained by an independent seller who previously received an enquiry.

17. Automated Processing

MyMotorMate may use automated systems to support account verification, advertisement management, subscription eligibility, fraud detection and search results.

For example, a trader may be prevented from publishing additional vehicles when their subscription listing allowance has been reached.

We do not intend to use solely automated decision-making that produces legal or similarly significant effects on individuals without implementing the additional safeguards and disclosures required by law.

Where automated decisions materially affect account access or eligibility, users may contact us to request further information or review.

18. Children's Privacy

MyMotorMate is intended for users who are at least eighteen years old.

We do not knowingly operate accounts for children under eighteen.

If we become aware that a child has provided personal information in breach of our eligibility requirements, we will take appropriate steps to address the situation.

19. External Websites

MyMotorMate may contain links to external websites, including finance providers, vehicle history services and other third-party organisations.

Those websites operate under their own privacy policies.

We are not responsible for the independent privacy practices of third-party websites.

20. Changes to This Privacy Notice

We may update this Privacy Notice to reflect changes to our services, legal obligations or data processing activities.

The latest version will be published on our website.

Where material changes affect how personal information is used, we will provide additional notice where required.

21. Complaints and Contact

If you have concerns about how MyMotorMate handles your personal information, please contact us first.

Email: admin@mymotormate.co.uk